3.12.1.3 Localization attribute group

The localization attribute group defines a set of common attributes related to translation and localization. These attributes are available on most DITA elements.

@translate
Indicates whether the content of the element should be translated or not. Allowable values are yes, no, and -dita-use-conref-target. See Element-by-element recommendations for translators: All-inclusive edition for suggested processing defaults for each element.
@xml:lang
Specifies the language of the element content. The @xml:lang attribute and its values are described in the XML Recommendation at http://www.w3.org/TR/REC-xml/#sec-lang-tag. Allowable values are language tokens or the null string.
@dir
Specifies the directionality of text: left-to-right (ltr, the processing default) or right-to-left (rtl). The value lro indicates an override of normal bidi text presentation, forcing the element into left-to-right mode; rlo overrides normal rules to force right-to-left presentation. Allowable values are ltr, rtl, lro, rlo, and -dita-use-conref-target. See The dir attribute for more information.

The @translate, @xml:lang, and @dir attributes identify language-specific words or phrases for specific processing (or non-processing, in the case of translate="no").

<p>The cordial response to the question is 
<q translate="no" xml:lang="de-de" dir="ltr">nein.</q></p>